Client: Dr Cycle
Role: Creative direction, design
Deliverables:
Brand idenity
Distribution to music streaming services
The band Dr Cycle pursued a surrealistic approach for their upcoming releases in the form of graphic art. An idea was drafted by collaboratively working with the artist, portraying the orb with a peculiar face. The orb character appears throughout all the art pieces to tie the collection together.
Thus "Buttons" was born...
During the creation, my role was to organize the bands' ideas, give mockups and make the final decision on each art piece.